Book Chapter
Details
Citation
Stead M & Gordon R (2009) Providing evidence for social marketing's effectiveness. In: French J, Blair-Stevens C, McVey D & Merritt R (eds.) Social Marketing and Public Health: Theory and Practice. First ed. Oxford, UK: Oxford University Press, p. 81–96. http://ukcatalogue.oup.com/product/9780199550692.do
Keywords
marketing; public health
| Status | Published |
|---|---|
| Publication date | 31/12/2009 |
| Publisher | Oxford University Press |
| Publisher URL | |
| Place of publication | Oxford, UK |
| ISBN | 978-0199550692 |