Book Chapter
Details
Citation
MacFadyen L, Stead M & Hastings G (1999) Social Marketing. In: Baker M (ed.) The Marketing Book. Fourth ed. Oxford, UK: Butterworth Heinemann, pp. 562-592.
Keywords
marketing
| Status | Published |
|---|---|
| Publication date | 31/12/1999 |
| Publisher | Butterworth Heinemann |
| Place of publication | Oxford, UK |
| ISBN | 0-7506-4114-2 |
People (1)
Emeritus Professor, Institute for Social Marketing