Book Chapter
Details
Citation
Stead M & McDermott RJ (2011) Evaluation in Social Marketing. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. First ed. London, UK: SAGE Publications Ltd, pp. 193-207. http://knowledge.sagepub.com/view/hdbk_socialmarketing/n14.xml
| Status | Published |
|---|---|
| Publication date | 31/12/2011 |
| Publisher | SAGE Publications Ltd |
| Publisher URL | |
| Place of publication | London, UK |
| ISBN | 978-1849201889 |
| eISBN | 978-1446201008 |