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Conference Paper (unpublished)

When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession

Details

Citation

Green T & Peloza J (2011) When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession. 40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia, Ljubljana, Slovenia, 24.05.2011-27.05.2011.

StatusUnpublished
Publication date24/05/2011
Related URLs
Conference40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia
Conference locationLjubljana, Slovenia
Dates