Conference Paper (unpublished)
Details
Citation
Green T & Peloza J (2012) Save The Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers. 2012 AMS Annual Conference: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same: New Orleans, USA, 16th May 2012 - 19th May 2012, New Orleans, USA, 16.05.2012-19.05.2012.
| Status | Unpublished |
|---|---|
| Publication date | 16/05/2012 |
| Related URLs | |
| Conference | 2012 AMS Annual Conference: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same: New Orleans, USA, 16th May 2012 - 19th May 2012 |
| Conference location | New Orleans, USA |
| Dates | – |