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Conference Paper (unpublished)

Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally Friendly Consumption

Details

Citation

Green T & Peloza J (2012) Finding the Right Shade of Green: The Effect of Appeal Type on Environmentally Friendly Consumption. 2012 AMA Marketing and Public Policy Conference: Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges: Atlanta, USA, 7th June 2012 - 9th June 2012, Atlanta, USA, 07.06.2012-09.06.2012.

StatusUnpublished
Publication date08/06/2012
Related URLs
Conference2012 AMA Marketing and Public Policy Conference: Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges: Atlanta, USA, 7th June 2012 - 9th June 2012
Conference locationAtlanta, USA
Dates