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Conference Paper (unpublished)

Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty

Details

Citation

Davies K (1999) Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty. Deutsche Institute Japan conference on "Economic Crisis and Transformation in South-East Asia: Strategic Responses by Japanese and American Firms", Tokyo, 17th-18th June 1999, 17.06.1999-18.06.1999.

StatusUnpublished
Publication date17/06/1999
Related URLs
ConferenceDeutsche Institute Japan conference on "Economic Crisis and Transformation in South-East Asia: Strategic Responses by Japanese and American Firms", Tokyo, 17th-18th June 1999
Dates

People (1)

Dr Keri Davies

Dr Keri Davies

Senior Lecturer, Marketing & Retail