Book Chapter
Details
Citation
Davies K (2000) Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty. In: Legewie J & Meyer-Ohle H (eds.) Corporate Strategies for South East Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe. First ed. Basingstoke, UK: Palgrave, pp. 163-186.
| Status | Published |
|---|---|
| Publication date | 31/12/2000 |
| Publisher | Palgrave |
| Place of publication | Basingstoke, UK |
| ISBN | 978-0333917848 |
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Senior Lecturer, Marketing & Retail