Book Chapter
Details
Citation
Moore CM & Burt S (2001) Developing a Research Agenda for the Internationalization of Fashion Retailing. In: Hines T & Bruce M (eds.) Fashion Marketing: contemporary issues. Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Oxford: Butterworth-Heinemann, pp. 48-65.
| Status | Published |
|---|---|
| Title of series | Chartered Institute of Marketing/Butterworth-Heinemann marketing series |
| Publication date | 31/12/2001 |
| Publisher | Butterworth-Heinemann |
| Place of publication | Oxford |
| ISBN | 978-0750652438 |
People (1)
Professor, Marketing & Retail