Edited Book
Details
Citation
Burt S, Johansson U & Thelander A (eds.) (2010) Consuming IKEA : Different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund Business Press. http://www.lunduniversity.lu.se/o.o.i.s?id=24732&postid=2007272
Keywords
international; IKEA; retail; consumer image; image
| Status | Published |
|---|---|
| Editor | Professor Steve Burt |
| Title of series | Lund Studies in Economics and management |
| Number in series | 118 |
| Publication date | 31/12/2010 |
| Publisher | Lund Business Press |
| Publisher URL | |
| Place of publication | Lund, Sweden |
| ISBN | 9789185113422 |
People (1)
Professor, Marketing & Retail