Book Chapter
Details
Citation
Cairns G, MacKay B & MacDonald L (2012) Social Marketing and International Development. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. London: SAGE, pp. 330-342. http://www.sagepub.com/books/Book234153
Status | Published |
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Publication date | 31/12/2012 |
Publisher | SAGE |
Publisher URL | |
Place of publication | London |
ISBN | 9781849201889 |