Book Chapter
Details
Citation
Haynes R & Boyle R (2011) Sport, the Media and Strategic Communications Management. In: Trenberth L & Hassan D (eds.) Managing Sport Business: An Introduction. Foundations of Sport Management, 1. London: Routledge, pp. 318-38. http://www.amazon.co.uk/Managing-Sport-Business-Introduction-Foundations/dp/0415570298
Abstract
The chapter reviews the key issues for sports communication managers, including case studies from sports public relations and sports rights management.
Keywords
sport; media; communications; public relations
| Status | Published |
|---|---|
| Title of series | Foundations of Sport Management |
| Number in series | 1 |
| Publication date | 31/12/2011 |
| Publisher | Routledge |
| Publisher URL | |
| Place of publication | London |
| ISBN | 978-0-415-57029-9 |
| eISBN | 978-0-203-85841-7 |
People (1)
Professor, Communications, Media and Culture