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Citation

L'Etang J, Falkheimer J & Lugo J (2007) Public relations and tourism: Critical reflections and a research agenda. Public Relations Review, 33 (1), pp. 68-76. https://doi.org/10.1016/j.pubrev.2006.11.008

Abstract
This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role ofPR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a criticalperspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication;risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.

Keywords
ABSTRACTS; ACCURACY; AFFILIATION; agency; analysis; Attention; BELIEF; codes; Communication; Copyright; CULTURE; diplomacy; email; ETHICS; EVENT; HOST; International; ISSUES; media; MULTICULTURALISM; NUMBER; panic; PERSPECTIVE; Politics; Power; properties; PUBLIC relations; Publishing; Reflection; Research; research agenda; researchers; Responsibilities; RESPONSIBILITY; review; risk; Role; Science; SITES; Stirling; Sweden; TOURISM; understanding; United Kingdom; universities

Journal
Public Relations Review: Volume 33, Issue 1