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Citation

Ateljevic J (2007) Small tourism firms and management practices in New Zealand: The Centre Stage Macro Region. Tourism Management, 28 (1), pp. 307-316. https://doi.org/10.1016/j.tourman.2006.07.004

Abstract
This paper examines critical issues related to the management of small tourism firms (STFs). It is based on a postal survey of 317 STFs, supplemented by 57 in-depth interviews with owner-managers. The findings suggest that the development and management of small tourism firms are shaped by a number of different factors related to the business owner-manager, nature of the tourism activity, its locality and other aspects of the sector specific business environment. A central part of New Zealand, encompassing four localities integrated in a single marketing entity, the Centre Stage [tourism] Macro Region (CSMR), provides the geographical scope of this study. The area exhibits a blend of urban and rural contexts offering a unique opportunity to examine managerial problems in the growing small tourism sector. (c) 2006 Elsevier Ltd. All rights reserved.

Keywords
activities; BUSINESS; C; context; Development; environment; firm; firms; Interview; Interviews; ISSUES; Management; marketing; NUMBER; other; Practice; practices; REGION; rights; rural; SECTOR; TOURISM

Journal
Tourism Management: Volume 28, Issue 1