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Citation

Brownlie D (2008) Relationship climate canaries: A commentary Mosteller (2007) inspires. Journal of Business Research, 61 (5), pp. 522-524. http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=31491701&site=ehost-live; https://doi.org/10.1016/j.jbusres.2007.07.005

Abstract
Abstract: That a sizeable and expanding chunk of economic activity is generated by the consumption of goods and services related to caring for animal companions is well understood. That animal companions can bring pleasures that enrich the lives of their human companions is understood. That the relationship between companion animals and humans is an important prism through which humans come to define themselves, express their identity to others, and otherwise make their life meaningful is gaining recognition. That the companionship between humans and animals is a potentially rich consumption context by means of which to advance consumer culture theory is not that well understood. As this commentary discusses, a close reading of Mosteller's (2007) paper raises all those points and more. Copyright 2008 ElsevierCopyright of Journal of Business Research is the property of Elsevier Science Publishing Company, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Keywords
ABSTRACTS; ACCURACY; activities; AFFILIATION; ANIMAL owners; Animals; BUSINESS; CANARIES; CLIMATE; commentary; CONSUMPTION; context; Copyright; CULTURE; DOMESTIC animals; Economic; email; FELLOWSHIP; HUMAN-animal relationships; humans; identities; Identity; LIFE; marketing; NUMBER; other; PETS; properties; Publishing; Reading; recognition; relationship; relationships; Research; Science; Scotland; service; services; SITES; Stirling; Theories; THEORY; UK; universities

Journal
Journal of Business Research: Volume 61, Issue 5