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Citation

Niazi MA & Hussain A (2011) Enhancing the Shopping Experience: Bluetooth-Based Cooperative Deal Shopping. IEEE Pervasive Computing, 10 (2), pp. 44-47. https://doi.org/10.1109/MPRV.2011.24

Abstract
First paragraph: Customers in shopping malls tend to be on the lookout for specials such as “deals of the day.” Although several shopkeepers might be offering deals at any given time, fast-moving crowds can cause disorientation, thus making the exact location of deals difficult. Although banners, paper, and screen-based advertisements are common in malls, they require customers to focus on them for some amount of time to be registered in their cognition. Even large screens can be of limited use because only those customers who are looking at the screen at the exact time of display might notice the deals. Flyers, which shopkeepers hope will reach their target customers, can create a large amount of paper trash while never actually reaching most of the intended customers.

Keywords
Pervasive Computing; Mobile Computing; Bluetooth; Neural networks Computer science; Mobile computing; Bluetooth technology

Journal
IEEE Pervasive Computing: Volume 10, Issue 2