Book Chapter
Details
Citation
Black I (2006) Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers. In: Kerin {, Berkowitz E, Rudelius W & Hartley S (eds.) Marketing. 8th ed. .: McGraw-Hill.
| Status | Published |
|---|---|
| Publication date | 31/12/2006 |
| Publisher | McGraw-Hill |
| Place of publication | . |
| ISBN | 0071116087 |