Article
Details
Citation
Black I & Tagg S (2007) A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development. Journal of Marketing Management, 23 (3-4), pp. 347--366. https://doi.org/10.1362/026725707X196413
Journal
Journal of Marketing Management: Volume 23, Issue 3-4
| Status | Published |
|---|---|
| Publication date | 31/12/2007 |
| Publisher | Taylor & Francis |
| ISSN | 0267-257X |
| eISSN | 1472-1376 |