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Conference Paper (published)

Using couples in sexual appeals. Is relevance relevant?

Details

Citation

Black I & Morton P (2008) Using couples in sexual appeals. Is relevance relevant?. In: 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts', Brighton, 27.05.2008-30.05.2008.

StatusPublished
Publication date31/12/2008
Conference37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts'
Conference locationBrighton
Dates