Conference Paper (published)
Details
Citation
Black I (2008) Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss. In: 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts', Brighton, 27.05.2008-30.05.2008.
| Status | Published |
|---|---|
| Publication date | 31/12/2008 |
| Conference | 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts' |
| Conference location | Brighton |
| Dates | – |