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Marketing: Research

Outputs (19)

Article

Restricting the content of alcohol advertising and including text health warnings: A between-group online experiment with a non-probability adult sample in the United Kingdom

Critchlow N, Moodie C & Gallopel-Morvan K (2024) Restricting the content of alcohol advertising and including text health warnings: A between-group online experiment with a non-probability adult sample in the United Kingdom [Restricting the content of alcohol advertising]. Alcohol: Clinical & Experimental Research. https://doi.org/10.1111/acer.15327

Editorial

Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol-free and low-alcohol products which share branding with regular strength alcohol products?

Critchlow N, Holmes J & Fitzgerald N (2024) Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol-free and low-alcohol products which share branding with regular strength alcohol products?. Addiction. https://doi.org/10.1111/add.16504

Article

Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship

Critchlow N & Purves R (2023) Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship. Irish Journal of Medical Science. https://doi.org/10.1007/s11845-023-03331-8

Article

Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys

Critchlow N, Moodie C, MacKintosh AM, Gallopel-Morvan K, Stead M & Fitzgerald N (2022) Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys. Journal of Studies on Alcohol and Drugs. https://doi.org/10.15288/jsad.22-00099

Article

Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland

Mitchell D, Critchlow N, Moodie C & Bauld L (2020) Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland. Nicotine and Tobacco Research, 22 (11), pp. 2041-2050. https://doi.org/10.1093/ntr/ntaa109

Article

Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom

Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004

Article

Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

Critchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK [Social media, higher-risk consumption, and brand identification]. Addiction Research and Theory, 27 (6), pp. 515-526. https://doi.org/10.1080/16066359.2019.1567715

Research Report

Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar

Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30001.43366

Projects (2)

Examining the causal association between alcohol marketing and alcohol-related attitudes and consumption: A longitudinal cohort study with adults in the United Kingdom
PI: Dr Nathan Critchlow
Funded by: Department of Health
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Evaluating the impact, effectiveness, and acceptability of statutory controls on alcohol marketing
PI: Dr Nathan Critchlow
Funded by: Society for the Study of Addiction and Institute of Public Health in Ireland
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