Book Chapter
The nature of scholarly endeavors in public relations
Jelen-Sanchez A (2008) The nature of scholarly endeavors in public relations. In: van Ruler B, Ver?i? A & Ver?i? D (eds.) Public Relations Metrics: Research and Evaluation. Routledge Communication Series. New York: Routledge, pp. 36-59. http://www.routledge.com/books/details/9780805862737/