Newspaper / Magazine
Details
Citation
Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016.
Abstract
First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape.
Keywords
Global financial crisis; Debt; Mortgage; Home ownership
Notes
http://theconversation.com/what-a-1960s-cartoon-cat-tells-us-about-the-post-crisis-mortgage-market-59496
| Status | Published |
|---|---|
| Publication date | 20/05/2016 |
| Publication date online | 20/05/2016 |
| URL | |
| Publisher | The Conversation Trust |
| Place of publication | London |
People (1)
Professor of Banking and Appl. Economics, Accounting & Finance