我要吃瓜

Citation

Tinson J, Wilson C, Moufahim M, Kolyperas D, Maglaras G & Black I (2019) 2018 Academy of Marketing annual conference: marketing the brave. Journal of Marketing Management, 35 (9-10), pp. 795-797. https://doi.org/10.1080/0267257x.2019.1638145

Abstract
First paragraph: The Academy of Marketing 2018 (AM2018) conference was hosted by the 我要吃瓜 in the heart of Scotland. The theme of the conference was Marketing the Brave which challenged marketing scholars to be brave in both thought and deed through exploring insightful theoretic concepts, designing and employing rigorous research approaches and generating innovative solutions to bold issues. Would the marketing community be able to provide an understanding of and offer explanations to sustainable business practices, responsible consumption and marketplace inclusion? In July 2018, scholars were critical in discussing and debating these challenges in the stunning campus and welcoming environment of the 我要吃瓜.

Keywords
Marketing; Strategy and Management

Journal
Journal of Marketing Management: Volume 35, Issue 9-10