Book Chapter
Details
Citation
Fotopoulos C, Vlachos I & Maglaras G (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Lindgreen A, Hingley M, Harness D & Custance P (eds.) Market Orientation: Transforming Food and Agribusiness Around the Customer. Food and Agricultural Marketing. Farnham: Gower Publishing, pp. 307-324. http://www.gowerpublishing.com/isbn/9780566092084
| Status | Published |
|---|---|
| Title of series | Food and Agricultural Marketing |
| Publication date | 31/12/2010 |
| Publisher | Gower Publishing |
| Publisher URL | |
| Place of publication | Farnham |
| ISBN | 978-0-566-09208-4 |
People (1)
Senior Lecturer, Marketing & Retail