Conference Paper (published)
Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities
Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Newspaper / Magazine
Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen
Moufahim M, Pich C & Branco-Illodo I (2022) Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen. The Conversation. 01.06.2022.
Book Chapter
Open source and consumption
Lin Y (2015) Open source and consumption. In: Cook D & Ryan J (eds.) The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Hoboken, New Jersey: John Wiley & Sons, Inc. p. 3. https://www.wiley.com/en-gb/The+Wiley+Blackwell+Encyclopedia+of+Consumption+and+Consumer+Studies-p-9780470672846; https://doi.org/10.1002/9781118989463.wbeccs189
