Conference Paper (published)
Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing
Heath T & Branco-Illodo I (2023) Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference 2023, University of Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 125-126. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Conference Paper (published)
Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities
Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Poster
Ultimate and Proximate explanations: A Unified Approach to Gift-Giving Motivations
Branco-Illodo I & Heath T (2023) Ultimate and Proximate explanations: A Unified Approach to Gift-Giving Motivations., 27.06.2023-30.06.2023.
Article
Exploring young voter engagement and journey mapping across political events
Poorrezaei M, Pich C, Armannsdottir G, Branco-Illodo I & Harvey J (2023) Exploring young voter engagement and journey mapping across political events. International Journal of Market Research. https://doi.org/10.1177/14707853231151890
