我要吃瓜

Marketing & Retail

Outputs related to Marketing & Retail

Showing 101 to 200 of 797

Conference Paper (published)

Branco-Illodo I, Siebers LQ, Lee L & Li F (2020) The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract. In: Pantoja F, Wu S & Krey N (eds.) Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019 Academy of Marketing Science World Marketing Congress, Edinburgh, 09.07.2019-12.07.2019. Cham, Switzerland: Springer, pp. 193-194. https://doi.org/10.1007/978-3-030-42545-6_55


Book Chapter

Rodner V, Preece C & Chang Y (2020) Country branding through the arts: the role of museums in positioning a nation on the global market. In: Ekstr?m KM (ed.) Museum Marketization: Cultural Institutions in the Neoliberal Era. Mastering Management in the Creative and Cultural Industries. London: Routledge, pp. 170-187. https://www.routledge.com/Museum-Marketization-Cultural-Institutions-in-the-Neoliberal-Era-1st/Ekstrom/p/book/9781138393868


Book Chapter

Rodner V & Rjabbes P (2020) Institutionalizing Entrepreneurs: The Case of Brazil's Forum for Cultural Rights. In: Fillis I & Telford N (eds.) Handbook of Entrepreneurship and Marketing. Cheltenham: Edward Elgar Publishing, pp. 320-337. https://www.e-elgar.com/shop/gbp/handbook-of-entrepreneurship-and-marketing-9781785364563.html


Website Content

Sparks L (2020) COVID-19 and Christmas. Stirlingretail [Blog Post] 15.12.2020. https://stirlingretail.com/2020/12/15/covid-19-and-christmas/


Website Content

Sparks L (2020) How is Coronavirus affecting the UK's Retail Sector?. Stirlingretail [Blog post] 30.10.2020. https://stirlingretail.com/2020/10/30/how-is-coronavirus-affecting-the-uks-retail-sector/


Website Content

Sparks L (2020) How is coronavirus affecting the UK's retail sector?. Economics Observatory [Blog post] 30.10.2020. https://www.economicsobservatory.com/how-coronavirus-affecting-uks-retail-sector


Article

Rybaczewska M, Sparks L & Su?kowski L (2020) Consumers' purchase decisions and employer image. Journal of Retailing and Consumer Services, 55, Art. No.: 102123. https://doi.org/10.1016/j.jretconser.2020.102123


Article

Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004


Website Content

Leal CC, Oliveira B, Branco-Illodo I & Salvador MLE (2020) Call for Papers: Nudging and Choice Architecture. Journal of Contemporary Administration via Zenodo [Repository] 18.06.2020. https://zenodo.org/record/3900050#.X3GoYGhKiUm


Website Content

Sparks L (2020) Shopping in a Post-Lockdown World. 我要吃瓜 Public Policy Blog [Blog post] 11.06.2020. https://policyblog.stir.ac.uk/2020/06/11/shopping-in-a-post-lockdown-world/


Newspaper / Magazine

Siebers L (2020) Retail strategies in response to consumption changes in post-COVID-19 China. Retail strategies in response to consumption changes in post-COVID-19 China. 01.06.2020, pp. 43-47. https://worldfinancialreview.com/retail-strategies-in-response-to-consumption-changes-in-the-post-covid-19-china/


Website Content

Sparks L (2020) Retailing, Shopping and Covid-19. Stirlingretail [Blog post] 19.05.2020. https://stirlingretail.com/2020/05/19/retailing-shopping-and-covid-19/


Article

Rybaczewska M, Jirapathomsakul S, Liu Y, Chow WT, Nguyen MT & Sparks L (2020) Slogans, Brands and Purchase Behaviour of Students. Young Consumers, 21 (3), pp. 305-317. https://doi.org/10.1108/YC-07-2019-1020


Website Content

Sparks L (2020) Retail Armageddon – Non Food. Stirlingretail [Blog post] 26.03.2020. https://stirlingretail.com/2020/03/26/retail-armageddon-non-food/


Website Content

Sparks L (2020) Retail Armageddon. Stirlingretail [Blog post] 23.03.2020. https://stirlingretail.com/2020/03/23/retail-armageddon/


Article

Rybaczewska M & Sparks L (2020) Place marketing and place based loyalty schemes. Journal of Enterprising Communities: People and Places in the Global Economy, 14 (1), pp. 42-56. https://doi.org/10.1108/JEC-09-2019-0094


Book Chapter

Moufahim M (2019) Down a slippery slope . . . is Britain joining the global trends towards right-wing populism?. In: Jackson D, Thorsen E, Lilleker D & Weidhase N (eds.) UK Election Analysis 2019: Media, Voters and the Campaign: Early reflections from leading academics. Poole, England: The Centre for Comparative Politics and Media Research, pp. 53-53. https://ecrea.eu/page-18206/8396587


Book Chapter

Saarij?rvi H, Sparks L & Lahtinen S (2019) Food, health, and data: Developing transformative food retailing. In: Byrom J & Medway D (eds.) Case Studies in Food Retailing and Distribution. Consumer Science and Strategic Marketing. Cambridge: Elsevier, pp. 189-204. https://doi.org/10.1016/b978-0-08-102037-1.00013-x


Article

Kolyperas D, Maglaras G & Sparks L (2019) Sport fans' roles in value co-creation. European Sport Management Quarterly, 19 (2), pp. 201-220. https://doi.org/10.1080/16184742.2018.1505925


Conference Paper (published)

Wilson-Nash C & Xiao S (2019) From F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods Industry. In: Academy of Marketing Conference 2019: 'When you tire of marketing you tire of life'. Academy of Marketing 52nd Annual Conference, Regent's University London, 02.07.2019-04.07.2019. Helensburgh: Academy of Marketing, p. 64. https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro


Book Chapter

Kolyperas D & Sparks L (2018) Retailing in the football industry. In: Chadwick S, Parnell D, Widdop P & Anagnostopoulos C (eds.) Routledge Handbook of Football Business and Management. Abingdon: Routledge. https://doi.org/10.4324/9781351262804-32


Article

Tinson J, Sinclair G & Kolyperas D (2017) Sport fandom and parenthood. European Sport Management Quarterly, 17 (3), pp. 370-391. https://doi.org/10.1080/16184742.2017.1280068


Conference Paper (published)

Xiao S, Wilson C, Kureshi I, Theodoropoulos G, Esquejo N, Slassor M, Hindson A, Buckley E, Herbert R, Murphy P, Davis T & Heukaeufe E (2017) Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour. In: Proceedings of the Academy of Marketing 2017 Conference. 50th Academy of Marketing Conference, Hull, UK, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing.


Conference Paper (published)

Branco-Illodo I, Heath T & Tynan C (2017) Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract. In: Rossi P (ed.) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19.07.2016-23.07.2016. Cham, Switzerland: Springer, pp. 851-852. https://doi.org/10.1007/978-3-319-47331-4_170


Article

Rodner VL (2017) Ruchir Sharma, Breakout Nations (2013). Markets, Globalization & Development Review, 2 (3), Art. No.: 6. https://doi.org/10.23860/MGDR-2017-02-03-06


Article

Davison Porter I, Lawlor D, McInroy N, Parker C, Prentice P, Sparks L & Warnaby G (2017) The World Towns Framework: A Call to Action. Journal of Place Management and Development, 10 (5), pp. 504-520. https://doi.org/10.1108/JPMD-10-2017-0101


Article

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441


Commentary

Londo?o-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londo?o, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013